Celebrating Women In Cycling

This International Women’s Day we are celebrating some of the incredible women in the cycling industry – not just involved in the sport but also advocates for cycling infrastructure and inspiring women who get us moving!

Olena Starikova

Olena Starikova is a Ukrainian cycling woman sprinter with a lot of wins under her belt including a silver in the Tokyo 2020 Olympics and the impressive win against Lea Friedrich and Laurine van Riessen in heat 3 of the sprint at the UCI Track Champions League in Lithuania.
“Small in stature but massive in talent!”

Ayesha McGowan

Ayesha McGowan had a goal of becoming the United States’ first Black professional woman cyclist she achieved just that! In 2021 she officially joined LIV Cycling’s WorldTour team as a satellite rider.
Last year she took 7th place on stage 6 at the seven-day Tour Cycliste Féminin International de l’Ardèche.
“I am extremely passionate about creating representation in cycling that will encourage and inspire other African-American women and youth to follow their dreams whatever they may be.”

Kari Anne Solfjeld Eid

Kari Anne Solfjeld Eid is a Norwegian cargo-bike enthusiast, cycling activist and entrepreneur. She is also the CEO of Whee! An e-cargo and family cycle subscription service in Norway.
She believes that cargo bikes hold the power to radically transform cities and people’s lives for the better and of course we agree! She found it hard for people to understand that power without first-hand experience so she set out to change that!
During lock-down in 2020 a lot of the work done by her design agency Hoi! Oslo was put on hold so it gave them the time to really get behind Whee!
Now it is successful and ever-growing and we can’t wait to see what she gets up to next!

“…cargo bikes are everyday tools to solve problems for everyone…”

Bex Mountford

Bex Mountford is the Bicycle Mayor for Cheltenham. They discovered their love of cycling at a BMX event in 1996 and it hasn’t quelled since – using a bicycle as their main form of transportation ever since!
Bex is passionate about making cycling accessible to everyone and wants to work with those who are underrepresented in cycling, such as women, families, and disabled cyclists. Throughout her term as Bicycle Mayor, she plans to focus on the physical barriers to cycling – something we can definitely get behind!
You can follow their cargo bike adventures on their Instagram
“Raiser of powerful cycling advocates”

Of course, there are many powerful and inspirational women in cycling and we are proud to celebrate them every day, not just on International Women’s Day!