Festival of Cycling - Cycling Festivals from Get Cycling

Festivals and Extended Tours

FESTIVALS OF CYCLING

We are very experienced in project-managing and delivering major cycling festivals, giving you maximum impact with least work. These encompass everything: strategic planning, local liaison, publicity design, show website, facilities hire, stewarding, exhibitor management, stunt show, large numbers of our bikes on variously themed bike try-out tracks, cycling information stands, competitions, prizes and more. The emphasis is on cycling for all, rather than cycle sport.

Our slide show gives you a good flavour of two of our more recent festivals: our own at Nottingham Racecourse and the other for City of York Council. As an example: over 8000 attended the two-day York Festival, and almost half of them went onto one or more of the try-out arenas to ride our bikes.

Click here to see the website we created for the York Festival of Cycling

Click here to see the Get Cycling Show website

EXTENDED TOURS

Our single-day roadshow visits are fine, but many clients now book us for longer tours, from a week to a month. This brings cost savings, not least because we have a network of trained staff living locally. We can send one or two units for five or more days, or bring you up to four Get Cycling units to operate simultaneously and intensively in one area. Whether intensive or extended, we can permeate a city or county with cycling activities, addressing different audiences: schools, public places, workplaces, shopping centres, etc.

Here’s one of our most successful programmes: our specialised cycling activity roadshow visits schools Monday to Friday. Each child takes home a leaflet publicising a family bike try-out roadshow on the following weekend. Having ridden our bikes for half an hour or so during their school day, pupils are motivated to make sure the whole family comes along, so that he or she can ride more bikes all day. We bring family cycling options (eg kiddie- and child-trailers) for parents to try-out at the weekend show, which can be open to all local families.

FINDING THE RESOURCES

Whether a festival or an extended tour, the size and impact of the event will help you draw in internal and external resources. Your colleagues in will be more willing to give it their attention, their time and perhaps also their funding contributions. Community groups and local businesses will be more likely to support an event of such substance. Also, publicity costs fall proportionally, allowing higher impact promotional methods, including radio.

Generally we recommend that entry is free to the public, and that there is no charge for exhibitors.

Finding the money is never easy. There may be finance from tourism support, from public health budgets, or from local sponsorship. We will be happy to help you or your fundraising colleagues with lottery and other grant applications.

Click here for information on our:

• KMX Karts roadshow
• Special needs try-out cycling roadshow
• Fun-in-the-park roadshow
• Charity events
• Workplace roadshows
• Bike try-out shows for the public

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